Selling your home, done properly.

Every sale begins with a conversation, not a contract. We meet to understand what you are selling and why — the timing behind the move, the outcome that makes it worthwhile, and how involved you wish to be along the way.

We walk the home together, learn its history, and begin to see it as a buyer will. From that first visit, we are already shaping how it should be positioned and to whom.

What we handle

• A private, no-obligation consultation
• An honest first assessment of the home
• A clear read of your goals and timeline
• One accountable point of contact

Price is the most important marketing decision we will make together. We prepare a comparative market analysis — recent sales, active competition, and how quickly inventory is moving — and pair the data with what we know of live buyer demand.

We price to invite attention and competition in the first weeks, when interest is highest. An honest, confident number creates momentum; an inflated one quietly costs you both time and value.

What we handle

• A detailed comparative market analysis
• Active, pending, and closed comparables
• A pricing strategy matched to your timeline
• A personalized estimate of net proceeds

Buyers form an opinion in seconds and pay for the feeling a home gives them. Before anything goes public, we prepare the property to show at its very best.

We advise on what is worth doing and what is not — the repairs, refreshes, and edits that return more than they cost — and coordinate trusted vendors so the work is handled for you, not added to your list.

What we handle

• A room-by-room preparation plan
• Decluttering, light repairs, and refresh advice
• Professional staging, partial or full
• Trusted vendors managed end to end

With the home ready, we build the materials that will represent it everywhere. Magazine-quality photography, cinematic film, accurate floor plans, and writing that gives the residence a voice.

These assets are produced to a single, exacting standard, because they will be seen by thousands long before anyone walks through the door.

What we handle

• Architectural photography, day and twilight
• Cinematic video and aerial film where fitting
• Measured floor plans and a property narrative
• A printed brochure and digital presentation

A coordinated launch builds demand from day one. Your home goes live across the RLS and the major portals, the Douglas Elliman platform, and — for the right residences — the global reach of the Knight Frank alliance.

We layer targeted digital campaigns, direct outreach to the buyers and brokers our research has identified, social promotion, and considered print, so the right audience sees your home at exactly the right moment.

What we handle

• Syndication across the RLS and major portals
• Douglas Elliman and Knight Frank distribution
• Targeted digital and social campaigns
• Direct outreach to qualified buyers and brokers

We manage access so that showing your home never disrupts your life. Private appointments, broker previews, and curated open houses are scheduled, hosted, and followed up on entirely by us.

After each visit we gather candid feedback and report to you honestly — what buyers love, what gives them pause, and what, if anything, we should adjust.

What we handle

• Scheduled private and broker showings
• Hosted, well-presented open houses
• Honest feedback gathered after every visit
• Regular, transparent progress updates

When offers arrive, we vet each buyer's ability to perform — financing, funds, and motivation — so you are negotiating from knowledge, not hope.

We negotiate every term that matters: price, contingencies, timing, and certainty of closing. Where interest is strong, we create the conditions for competition to work in your favor.

What we handle

• Verification of buyer financing and funds
• Management of multiple or competing offers
• Strategy across price, terms, and timing
• Negotiation toward the strongest, surest deal

An accepted offer is the beginning of the legal process, not the end of ours. We circulate a complete deal sheet and coordinate with your attorney as the contract of sale is drafted, reviewed, and signed, and the buyer's deposit is placed in escrow.

We keep every party moving — attorneys, the buyer's side, and you — so nothing stalls between handshake and signature.

What we handle

• A complete deal sheet to both attorneys
• Oversight of contract, deposit, and escrow
• Coordination with your real estate attorney
• A clear timeline to the next milestone

For co-ops and many condominiums, the building has a say. We help the buyer assemble a complete, compelling board package and prepare them for the interview — because their approval is your closing.

We know what a board looks for, and how to keep a strong application from faltering on a technicality.

What we handle

• Guidance on the board package and requirements
• A completeness review before submission
• Interview preparation for the buyer
• Coordination with the managing agent

In the final stretch we shepherd the appraisal, the buyer's mortgage commitment, and the title and lien searches, resolving anything that surfaces before it can threaten the date.

We attend the final walk-through and the closing table, confirm every figure on your statement, and stay until the deed is delivered and the proceeds are yours.

What we handle

• Oversight of appraisal and loan commitment
• Final walk-through and closing attendance
• Title, lien, and payoff coordination
• Your closing statement, reviewed line by line